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INTERVIEW Anastasia, Co-Founder of SAAS & Co

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Anastasia is a business woman with supermodel looks living between London and Moscow.

On her family background

My father is Georgian/Russian but this is sort of irrelevant as he mostly considers himself a citizen of the long lost USSR. My mother on the other hand is somewhat of a mystery. I’ve heard she’s Polish/Russian, ‘anything goes’ was always her motto.

All in all I would say my father is my knight in shinning armour but its my grandmother (fathers side) ‘Deloris the Great’ who has always been my light, greatest supporter and someone I can’t live without.

Due to my fathers adventurous entrepreneur lifestyle I have spent most of my life up in the air. Living in places such as Singapore, Australia and Moscow and traveling to different corners of the world. I currently reside between London and Moscow.

On her greatest strength

The ability to never give up. I believe life is not about what happens to you, it’s how you react to it that really shapes your character and your life!

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On her job and career 

I have followed in the entrepreneurial footsteps of my father. It was always my dream to become a successful business woman and influencer. I have recently launched my first start-up, SA-AS & Co with my soul sister and best friend. We are an innovative boutique brand and business consultancy. Our focus is growing brands in all areas of marketing, branding, communication strategies, digital marketing, financial advising, international relations, etc. under one roof.

For more info please check out our website: www.saasco.co.uk

The best aspect about the job

Growing my success in helping others be successful.

About how she starts the day

Tea! Due to a random obsession with tea since childhood for reasons yet unknown, I have grown to be a professional on the matter. I now consider myself a tea connoisseur. In Spring time, due to hay fever I cannot start my day without high quality White Peony tea with shot of Matcha mixed in.

Her take on travel

It’s a must.

Dream destination

I have a few but I would like to explore Portugal for a few days.

Luggages when traveling

Probably all of them.

About her style

Constantly evolving due to a heavy influence from my mood swings and account balance…

What makes her feel beautiful

Happiness.

Her handbag collection

I like to collect small bags. I hate carrying big bags in general, so I’m not so passionate in shopping for them. I feel a cute handbag can always finish off a look nicely, especially if you are seeking to add a pop of colour.

Date night!

Comfort is sexy. On a date, you want to feel your best in order to translate your best to your date, which usually comes from within. Spoil yourself in feeling good prior to your date (i.e. workout, exfoliate, steam, get your hair done, nails done, etc.) that way you are confident and fresh inside out.

It also depends on the type of date, day or night, active or passive. I would always stick to something simple – you don’t want to come across as a try hard.

Most beautiful piece

To me, a one of a kind, haute joaillerie piece will always be the epitome of timeless beauty and elegance.

Fashion faux pas

Tan or nude coloured leggings. I’m baffled as to why they exist and why people buy them.

What’s in her bag

Lip balm, lip liner, debit card, mini comb, house keys and headphones.

Follow Anastasia on her Instagram

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